Is It Time To Update Your Corporate Headshots?
Headshots for your company are the visual profile that defines your business and who you are. It is important to move with the changing times. In the business or professional world, your image is the first glance into what kind of person you are and what type of business you have. Outdated headshots are not going to cut it. The general rule of thumb is to get your company’s headshots every year. However, there are other factors that should also be considered when making this decision.
Whether you are here in Western New York, or elsewhere, here are a few questions you may want to ask yourself:
1. Has our look changed significantly?
Have you rebranded? Does your company now say something different? Just as we evolve and change over the years, our businesses do as well. Maybe your business has changed direction or you’ve adjusted the way you want to position yourself in the market. Your values, your mission, your delivery, these things define who you are. As things change, make sure your visuals are still aligned with your business; take your audience with you on your journey and let them know what’s happening. Show them that you are adapting, changing, and growing. As your company has changed, your headshots should reflect it.
2. Have styles changed?
Making small changes matters. How old are the photos that you use on your company website? Within a one or two-year time frame, people change, life changes and trends change. New images of your people are proof that you are still around and doing things! How is your audience going to know you are out there creating change if you don’t show them? Whether it’s fashion, locations, or image styling, you can also show you’re relevant by updating your brand images in line with changes in the world around you.
3. Is our business the same?
The people on your team change too. You can’t show the same people who are no longer with your company. People love seeing behind the scenes in your business. Show them who you are.
People are recognizing that their online image is more important than ever before.
A professional corporate photo is the first step in creating a personal connection between you and your customers.
First impressions count!
Embrace the change. Whether your look has changed, your style has changed or your people have changed.
We are Buffalo, NY’s most trusted photographers, and leading headshot photographers. Get in touch with us here.
