Top Ways to Use Your Business Headshot
“I’ve taken headshots, now what do I do with them?”
Gone are the days of spending a small fortune on printing and reprinting hundreds of headshots. There are so many ways we can use what we do and share with others in a moment. So that’s the big question; I’ve taken headshots, now what do I do with them?”
This is what we think you should do with those fabulous photos and how you should share them with the world!
Here are Top Ways to Use Your Business Headshot:
1. Use on Your Website.
With the way people do business these days, even with hiding behind a device; people still want to interact with other humans. You can start promoting your professional headshots online. Professional photos on your website, social media, and emails are a great way to express your accomplishments in business and to allow people to warm up to your brand and what you have to offer.
Showing off on your own website can help make you stand out among others.
2. Add To Brochures
Brochures are one of the most classic methods of promoting yourself, your business, your services, and your products. People want to know who you are! If your company is looking to create or update some brochures or flyers, including some imagery of yourself is great. Having photos of your staff and what you offer is critical for someone to visualize themselves working with you in the future.
Adding a photo or two to your marketing materials can really help others get to know you and what your company is about.
3. Blog!
What better way to update people on a regular basis. Relationships are what keep people interested; it's absolutely essential to embed your executive portrait throughout the content you have to share. Tell people about your company. Tell people about what you do. Tell people about YOU!
4. Direct Mail
People always appreciate getting "real” paper mail. Have you tried sending your favorite and most important customers a postcard? Think of the audience seeing YOU as the go-to!
5. LinkedIn
LinkedIn is one of the most followed social media platforms in which to promote and market your business headshot. What better way to connect, and strengthen professional relationships than by sharing who you truly are and what you do? This closed network works - where members usually only connect with people they already know or have been introduced to by someone in their network. This makes LinkedIn ideal for building professional relationships, as opposed to personal ones.
Being in a more closed network makes it ideal for people in the business world to connect and build those important relationships.
6. Facebook
A great way to show that you and your team are the professionals! Always share an image that you would want all of your clients to see.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
